In a world where competition is fierce, and there are endless options to choose from, it’s crucial to make your business stand out from the crowd. And that’s where the concept of the Purple Cow comes in! Have you heard of it? It’s a term coined by marketing guru Seth Godin in his book “Purple Cow: Transform Your Business by Being Remarkable.“ Essentially, being a Purple Cow means being so unique and remarkable that…  Read more

Are you struggling to keep your business afloat in an environment plagued by high inflationary pressures? If yes, then you’re not alone! Escalating costs of goods and services, disrupted supply chains, and squeezed profit margins are just some of the challenges businesses face in such conditions. But do not worry, there’s a way out! To navigate through these inflationary conditions successfully, your business must adopt strategic planning, flexibility, and innovative…  Read more

Have you ever wondered how small businesses are faring in today’s world of corporate giants? You might be surprised to learn that these enterprises are not just surviving but thriving and outperforming larger companies in several key areas. Personalised Customer Service: The Human Touch One of the most significant advantages of small businesses is their ability to provide personalised customer service. Unlike big corporations, they know their customers by name,…  Read more