Almost three decades ago, before Facebook, before MySpace and just after ICQ, academic Tom Peters wrote a book titled “The Brand You” where he predicted that we all need to be Captains of our own brand. He said….
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. It’s that simple —and that hard. And that inescapable.” – Tom Peters, The Brand You
In a nutshell, the value you carry to your name effects your personal and work life. You need to be aware of how others perceive you in order to build a positive personal brand.
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