Marketing Workshops

Strategic Marketing Workshops

The best and most efficient way of addressing your strategic marketing needs are to put the team and time aside to focus on the task at hand. At the end of a comprehensive and detailed strategic workshop that delivers to business goals, supporting tactics, budgets, timelines and programs, the team can be energised knowing there’s a clear pathway forward into the long and short term.

Depending on budget, priorities and objectives, choose between a half day or full day workshop.

Half Day Marketing Workshop

$1400 + GST

Get a fresh perspective on your marketing goals and ROI with a dedicated workshop to challenge your thinking and priorities. You may decide to take the outcomes of the workshop and implement them yourself or you may choose to work with pmwMarketing on a flexible, casual basis to manage the outputs or sign up to one of our monthly retainer packages

Get clarity on goals and opportunities
3 hour workshop
High level report and action plan detailing goals and tactical recommendations
Detail customer personas and brand positioning

Full day strategic marketing workshop

$2800 + GST

A full day dedicated to designing all of the key ingredients that make up an efficient marketing strategy. Set measurable objectives and clearly define your brand positioning. The day is broken up into segments and activities to ensure all in the team have an input.

Full day 6 hour workshop
Design a complete marketing strategy and brand positioning
Set clear objectives and determine marketing projects
Break down marketing activities with roles and timelines
Detailed report highlighting brand strategy and supporting tactical plan over a 12 month period

Deep Dive Strategic Marketing Plan

Price from: $4800 + GST

A detailed marketing strategy focusing on delivering to business goals, including tactics, budgets, development of a content and social media strategy, activity calendars and reporting and measurement tools. Includes a full day marketing workshop and additional days pre and post workshop researching deeper insights and diagnosing problem areas.

Deep diagnosis period researching existing data before workshop
Develop key positioning, messages and target markets
Present practical tactical plan and campaign ideas
Researching key events and networking opportunities
12 month marketing activity calendar and budget
Reporting and measurement of campaign activities
Four week process – from research stage to final report